True Rate
Free tool · no email needed

Am I underpriced?

Six numbers, about a minute. Find the hourly rate that actually covers your business and your paycheck — and what charging less costs you in a year.

Your numbers

Sample numbers are filled in so you can see how it works. Replace them with yours — results update as you type. Nothing you enter leaves your phone.

Truck payment, fuel, insurance, phone, tools, software, license, advertising — per month.
What you want to pay yourself for the year.
52 minus vacation, holidays, sick and weather days.

Your real rate

Billable hours per year —
Break-even loaded rate — Covers overhead + your pay. Zero profit.
Target rate at % margin — —
Gap per hour — —
Left on the table per year — Gap per hour × your billable hours.

An estimate from the numbers you entered — not financial or tax advice.

60-second explainer

30% markup is not 30% margin

Markup is what you add on top of your cost. Margin is how much of the final price you keep.

A job costs you $1,000. You add 30% markup → you charge $1,300. You keep $300, which is 23% of the price, not 30%.

To actually keep 30%, you need about 43% markup. The bigger your target margin, the wider the gap gets.

Your margin is
23.1%
Mark up by
42.9%
Free

Get the free 25-task starter price sheet + my full setup guide

A starter sheet of 25 common tasks that prices off your rate, plus a step-by-step guide to setting your numbers up right.

One email with the sheet, then occasional pricing tips. Unsubscribe any time. See our privacy policy.

Next step

Now price the actual job.

The full True Rate kit takes this rate and turns it into prices: an ~80-task price book, a Price This Job calculator with trip and minimum charge, a markup↔margin converter, a "Was I Right?" estimate-vs-actual tracker, a client estimate, and Get Paid Texts.

Get the kit — $39 See what's inside

One-time purchase. Google Sheets or Excel.